Asus has launched a new generation of Android tablet, taking another stab at the 7 inch market with the new Memo Pad 7.
The Memo Pad 7 comes in yellow, red, black, white or this rather delightful blue model. Overall, we found the design and build of the tablet to be surprisingly solid and attractive for a budget tablet. The bezels are small, and despite being plastic, the back has a smooth, premium-feel finish.
The weight, thickness and dimensions of the Memo Pad 7 are ideal for a 7in tablet, with the width of the device in portrait mode perfect for gripping with one hand.
There's no flap to cover the MicroSD slot, though, and the tablet's screen is quite reflective, showing up fingerprints and smudges.
The Memo Pad 7's 7in IPS display has a resolution of 1280 x 800 pixels, making a 216ppi pixel density. That's a bit disappointing compared with the Nexus 7's 323ppi and the Hudl's 243ppi.
Inside the Asus Memo Pad 7 is an impressive 64-bit 1.86GHz Intel Atom Quad-core processor with 1GB RAM. Intel's Atom processor is powerful enough to be used in netbooks and hybrids, so it's impressive for a budget tablet.
Although Android isn't 64-bit yet, the Memo Pad 7 is responsive and smooth. Even the camera app launches quickly. There were a few laggy moments during our testing, but it was rare enough that we hardly noticed.
You can choose from 8GB or 16GB internal memory when buying the Asus Memo Pad 7 and there's a microSD slot that allows you to add an extra 64GB if you need it.
The Memo Pad 7 has WiFi, though not the latest 802.11ac standard, as well as Bluetooth 4.0. There's no 3G or 4G connectivity or NFC, though.
It has a non-removable battery that'll last for nine hours of constant use, and the Smart Saving options are brilliantly helpful for extending that battery life in ways that are customisable to you.
Asus has given the Memo Pad 7 two cameras. The rear-facing camera is 5Mp, and offers reasonable but sometimes grainy results, while the front-facing camera is 2Mp. It can capture 1080p video with the rear-facing camera, or 720p video using the front-facing camera.
The Memo Pad 7 runs Asus's ZenUI interface for Android 4.4 KitKat. It offers flat, simple and easy-to-understand icons and apps, including the What's Next feature for managing your schedule, and the Do It Later app to help you organise and complete tasks.
For just £120, we're really impressed with the Asus Memo Pad 7. In addition to a good-looking and sturdy build, it also boasts hardware that rivals tablets with higher price tags. If you're looking for a budget 7in tablet, it's definitely worth investigating this one.