We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Video: Sony to buy Sony Ericsson


Sony will buy Sony Ericsson and turn the handset maker into a subsidiary in January 2012. The Tokyo based electronics maker will pay Ericsson just over a billion Euro for the deal, which will allow Sony to integrate phones into its overall product lineup, as rivals such as Apple and Samsung do now. It also means Son can better leverage its broad music and movie holdings in what Sony CEO Howard Stringer explains as the company's 4 screen strategy

Four screens being the tablet, the television, the PC and now of course the smartphone. Acquiring all of Sony Ericsson is such an important part of our business especially with broad cross licensing agreements the stage is set for this strategy. So we don't think it's a name change, but a game change. We are in a position now to move rapidly and more widely using consumer smartphones, latpops, televisions to connect with one another and the world of Sony Entertainment.

Stringer was joined on stage by Ericsson CEO Hans Vestberg who said that handing over its share of Sony Ericsson to Sony is a natural step, leaving the company to focus on building and running mobile networks.

Stringer said that a new Sony task force will examine how best to integrate Sony Ericsson and its smartphones with the rest of the company. In the short term, the Sony Ericsson brand will live on, but Sony will work on coming up with a new one.

With reporting by Mikael Ricknäs and Jay Alabaster, Nick Barber, IDG News Service.

Video Source: IDGNS Boston
Article Author:
Video Category: News

Share this video



Comments

Most Popular Videos
5 reasons why PCs are better than Macs: Mac vs Windows PC - which is best? play video

5 reasons why PCs are better than Macs: Mac vs Windows PC - which is best?

What is best: Mac or PC? Here we examine five key areas, and help you to decide if you should buy a Mac or a Windows PC or laptop. (Answer: get a Windows machine.)
watch video »


LG G Watch R video review: The most desirable Android Wear smartwatch play video

LG G Watch R video review: The most desirable Android Wear smartwatch

To rival the Moto 360, LG has the G Watch R and here we explain why it's a better Android Wear smartwatch.
watch video »


Leapfrog Leap TV video review: a games console that will help educate your kids and keep them active play video

Leapfrog Leap TV video review: a games console that will help educate your kids and keep them active

The Leap TV is a games console designed for kids. It's fun, educational and safe - it will even give them some exercise. Here's our Leap TV video review.
watch video »




IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad