We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
iPhone apps Reviews
15,670 Reviews PC Advisor Recommended

Bloomberg 1.1 for iPhone review


Manufacturer: Bloomberg

Our Rating: We rate this 4.5 out of 5

Bloomberg’s main screen presents finance-related headlines, along with the date and time for each story’s last update.

The App Store now lists 15 different applications in the News category, giving users a wide choice of products for their news updates. Those in the financial industry - or just those who follow it - will be pleased to see that Bloomberg is one of them. Bloomberg’s name is well trusted in the financial segment as a solid source of company and market information, and this application brings that knowledge to the iPhone.

Bloomberg’s main screen presents finance-related headlines, along with the date and time for each story’s last update. Clicking a headline takes you to the story. Back on the news page, buttons at the bottom of the screen take you to a summary of the world’s financial markets, display your stock portfolio (you can enter owned share numbers and purchase costs, too), and open a stock finder. Unfortunately, there seems to be no way to save or email stories you find interesting.

The financial market summary covers the major markets in North America, Europe, and Asia. At a glance, you can see the market indices’ values, time of last update, and change (value or percentage). Click on any market, and you’ll see a summary of the current day, as well as the last 52 weeks, including a chart. Turn your iPhone sideways, and the chart expands to fill the screen. Once in the expanded mode, you can change the timeframe displayed on the chart, and use zoom and pinch motions to change your view of the chart.

Tap the Stock Movers button to see the market leaders in gains and declines, or tap (if applicable for the index) the Industry Movers button to drill down into that particular index - you can move down from the top level all the way to an individual stock, as seen in the below image sequence (click it to see a larger version):

Bloomberg makes it easy to drill down from a high-level overview of a market all the way down to news stories about one particular stock in that index.

This ability to drill down carries through to other areas of Bloomberg as well. Tap a stock in your portfolio, and you’ll see the same one-day and 52-week summaries, along with a Related News section - tap that, and you can then browse and read news stories related to that stock. To jump back to the market summary after drilling down, just double-tap the World Markets button at the bottom of the screen. All of this information is presented free of advertising.

Given all the data Bloomberg offers, I wasn’t surprised to find that using the program on a slow EDGE connection can require a bit of patience. But with an iPhone 3G or on a wireless network, speed isn’t much of an issue.

Bloomberg is compatible with any iPhone or iPod touch running the iPhone 2.0 software update.

Bloomberg 1.1 for iPhone Expert Verdict »

Requires an iPhone or iPod touch running 2.x software.
  • Ease of Use: We give this item 8 of 10 for ease of use
  • Features: We give this item 8 of 10 for features
  • Value for Money: We give this item 10 of 10 for value for money
  • Overall: We give this item 9 of 10 overall

Overall, Bloomberg works well, provides a ton of useful financial data, and does so without any intrusive advertisements. If you work in or around the financial markets, Bloomberg is well worth the minimal download time.

  • Bloomberg for BlackBerry review

    Bloomberg for BlackBerry

    For keeping track of specific companies, rather than keeping abreast of more general news, Bloomberg Mobile works incredibly well

  • BrainDistrict LifeAssets 1.1 review

    BrainDistrict LifeAssets 1.1

    BrainDistrict's LifeAssets 1.1 financial-planning software offers an interesting twist on the way you view and plan for your financial future.

  • iPhone 4S review

    iPhone 4S

    The Apple iPhone 4S is more a running upgrade to the popular iPhone 4: read our Apple iPhone 4S review to discover the faster dual-core processor, better camera and optics and new antennae – UPDATED 2 DECEMBER 2011

  • Apple iPhone 3G review

    Apple iPhone 3G

    Those who waited for the 3G second edition of the iPhone will appreciate dramatically faster cellular data access and an impressive software update including a raft of third-party programs. UPDATED: July 28 2008.

  • Samsung Galaxy S4 vs iPhone 5 vs HTC One comparison review

    Samsung Galaxy S4 vs iPhone 5 vs HTC One comparison

    Three of the biggest smartphones on the market are the Galaxy S4, iPhone and HTC One, so we've put them up against each other. See what happens in our Samsung Galaxy S4 vs iPhone 5 vs HTC One comparison review.

IDG UK Sites

LG G4 Note UK release date and specification rumours: Samsung Galaxy Note 5 killer could be the LG 3......

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 off Retina iMac with new model