Huge LCD monitors like this LG E2750V show that you can find surprisingly high-quality large 27in screens at relatively attractive prices
Large 27in displays have been nervously edging themselves into the reckoning for several months now. The sheer size of a 27in screen might seem like overkill to some. Their relatively high pricing hasn't helped matters, resulting in far too many encounters where girth comes at the expense of quality.
However, 2011 could well be the year when the 27in monitor comes of age. The Iiyama ProLite E2710HDS impressed us as a value big-screen package. And this new LG E2750V screen from LG's extensive range comes with a price tag some £35 higher, but with a vast amount to offer in terms of calibre of picture and versatile feature set.
The LG E2750V is extraordinarily light given the size of the display. At 3.4kg, it would be good for a 23in model – but with a 27in screen it's amazing.
Not unlike the Iiyama visually, but much slimmer – 17.5mm at its most slender – the LG E2750V has a pleasingly refined black frame, even if the curves aren't quite as subtle as on the E2710HDS.
However, the LG E2750V does have some extra design features that place it far ahead of its rival. Slot the base on to the bottom of the LG E2750V for normal use or, in a clever twist, fold the stand behind the LG so that it props up the screen by itself. This makes for an apparently base-free design that gives the LG E2750V the appearance of a photo frame.
Another nice move is the beautiful purple light on the front of the LG E2750V. This may seem trivial, but believe us when we say that the effect is a set of illuminations as pretty as anything we've ever seen on a flat-panel.
The menu system of the LG E2750V consists of punching the purple lights on the front of the display. Go to each menu and you'll be faced with a different set of options, and the number of lights available to press goes up or down according to the number of options available.
Provided you think carefully and follow the instructions, it's not so difficult to follow, but we didn't find it to be the most intuitive of systems - it felt rather like playing a Simon or one of those other 1980s electronic toys. We would have preferred it had LG E2750V continued with a dedicated button that cycled straight through the different graphics modes.
But there are ample menu functions and tools available on the LG E2750V. Auto Bright, when triggered, will adjust the brightness rating according to the amount of light in the area. Dual Web (one of the features which needs the LG software to be installed first) is an interesting tool that takes advantage of the fact that large screen resolutions should allow you to display more than one window at once. When turned on, Dual Web automatically resizes screens so that, for instance, you aren't using the entire desktop to view one web page when you could be looking at two instead.
A small (and rather lazy) touch maybe, but it's one more example of the glut of interesting extras that LG has equipped its LG E2750V screen with.
The LG E2750V doesn't go in for fancy eye-catching specifications. The 1920x1080 resolution is good but typical, and the 0.3114ppi pixel pitch is normal for this size/resolution of display.
The three connections (D-Sub, DVI and HDMI) are good. The manufacturer's brightness rating of 250cd/m2 is standard fare, although we didn't find the screen lacking in illumination.
We're pleased to see that, while LG does refer to its 'Mega Contrast Ratio', the only figure it quotes here is a simple 1000:1, curtailing the desire to rave about on-screen technology that can apparently boost the contrast ratio to a figure in the tens of thousands (if not millions).
LG was partly responsible for kicking off the trend towards ridiculously overblown figures relating to contrast ratios, and while this might simply be an omission in the advertising, we wouldn't mind if this was evidence of a new year's resolution of moderation on the part of LG.
Given the size of the display, it's unsurprising to see LG building the LG E2750V around a cheap TN (Twisted Nematic) panel. Consequently, the viewing angles aren't fantastic.
However, provided you don't move your head too much, the quality of the colour is very good, and a significant step up on what we saw from the Iiyama E2710HDS. The palette is deep and varied, and once the LG E2750V is set up properly, it's quite capable of working at the far extremes (the range of blacks is particularly impressive).
Pictures are sharp and well focused, and the LG E2750V would make a nice screen for work as well as play. An advertised response rate of 5ms was seen as smooth results in fast-moving games, and the LG E2750V would be very effective as a film or gaming screen.
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