For £260 to £280 you could lay your hands on a quality 21.5in screen (such as the Alienware OptX AW2210), or you could plump for an expansive 27in screen. But can such a large picture for that price be worth buying? Well, in the case of the Iiyama ProLite E2710HDS, possibly.
While some manufacturers like to play around with styling, the Iiyama ProLite E2710HDS features a plainer no-frills approach. No plastic mouldings, fancy colour schemes or panels of flashing lights here.
Instead, the Iiyama ProLite E2710HDS provides sober but not unattractive looks that'll blend in. Well, as much as a flat-panel this large can – that 27in diagonal adds up to a lot of screen space. The stand is rigid and inflexible, although for only slightly more you can find the 27in Iiyama B2712HDS, which comes with a height-adjustable stand.
The Iiyama ProLite E2710HDS's range of ports isn't ungenerous, and besides the triple-whammy of the DVI, HDMI and D-Sub connectors, you also get bearable built-in speakers and (more commendably) a USB hub with two downstream ports.
The control panel is initially rather confusing. The Iiyama ProLite E2710HDS has quite a smattering of buttons, only some of which are clearly marked. However, once you can find the appropriate controls, the menu works with a rather convenient two-button approach that allows you to quickly alter the settings with a single hand. There doesn't seem to be a dedicated button for the different colour modes, although you do have one that runs through a series of eco modes.
The Iiyama ProLite E2710HDS's rating of 400cd/m2 reveals how bright this screen can be, and will probably need to be toned down if eyestrain is to be avoided. It's good to have the dedicated eco mode button, and activating this does make a serious difference to the image.
The screen resolution is a full-HD 1920x1080 - although bear in mind that some 27in panels can go even higher. The Iiyama ProLite E2710HDS's pixel pitch of 0.3113mm isn't particularly slender, hinting that chunky pixels may be the price you have to pay for having so many screen inches for so little.
The specified contrast ratio of 1,000:1 can be stretched to 20,000:1 using the ACR function, although we found that the latter mode wasn't quite as reactive to image changes as we would have liked – on a screen this size, even relatively small defects become quite significant.
We found response rates in standard mode to be reasonable for gaming. Viewing angles are adequate, and the Iiyama certainly doesn't have the worst viewing angles we've seen.
The Iiyama ProLite E2710HDS's colour palette won't win any awards, but most of the tones are reasonably accurate. There isn't a huge amount of variation at the extremes of the colour scheme, and a slightly better resolution would have improved the look. The image, also, isn't totally consistent.
For most users, a 27in screen is probably going to be a bit much for everyday use, regardless of quality, but films and games looked very reasonable from a distance.
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