The Advent AWP10 is a budget colour inkjet and scanner, made by Kodak and sold through the Dixons Stores Group retail shops of Dixons, Currys and PC World
Although we’ve seen many a computer sold through PC World under the firm’s own Advent brand, it’s not a name we’ve seen attached to printers before. The Advent AWP10, then, is an attempt by PC World to take a slice of the complementary multifunction printing machine market.
Not that the technology is PC World’s own, and this is, in fact, a modified Kodak. It bears a strong resemblance to the Kodak ESP 3250. The shape of the casing might differ slightly, and the coloured lines may be red rather than orange. In many respects, though, the two are very similar.
That isn’t perhaps surprising, since, with a cost-cutting £55 price tag, the Advent AWP10 inhabits much the same space.
Setting up the Advent AWP10 printer wasn’t a particularly short process, although we were relying solely on a picture chart setup guide. An additonal printed manual was later found in the box that ought to make it all clearer, though.
Nonetheless, the Advent AWP10 was up and running in 25 minutes. The user interface is quite usable though, thanks partly to a 2.4in colour LCD. The latter isn’t touch-sensitive, but then you shouldn’t really expect that given the price. The AWP10 can connect using either USB or the WiFi connection. The latter is a very nice feature that you wouldn’t generally associate with a printer this cheap.
In use, the Advent AWP10 is solid, if not the most reliable of printers. The paper is fed into the back and pops out of the front of the Advent AWP10. Old-fashioned the design may be, but this didn’t stop us from experiencing the odd paper jam during testing – particularly when getting down to the last few pages.
The 100-sheet input isn’t particularly large to begin with, so having to keep refilling it will be a problem for those wishing to run off a large job. Thankfully, the home-oriented Advent AWP10 is unlikely to be subjected to too many hefty office print runs.
The Advent AWP10 is not a particularly quiet model, and print jobs are regularly rounded off with a low grumbling sound, like that of a large monster waking up in a distant cave.
The AWP10 comes advertised with some very slow speeds. As it happens, this is that extremely rare thing – a printer that actually exceeds its stated speed figures. It managed to hit 10.9ppm while pumping out text jobs at the lowest quality setting. The output here isn’t great though, with the characters not particularly well defined and the ink colour rather grey and pale.
Of more use is the Normal mode, and while the 5.5ppm isn’t great, the output is quite palatable, fairly dark even if the characters aren’t perfectly defined. Best output comes at a speed of 2.1ppm, and the text here is satisfactory, if lacking the crispness of a more expensive inkjet. So for text, the AWP10 is very workable, but far from outstanding – about as much as we might expect given the price tag.
Colour output is rather different though. If you ignore the pale output of the 4.8ppm draft mode, then this is actually a very good graphics printer for the money. Speeds aren’t great, and the Normal mode drops to just 1.9ppm. The quality of the output is very good for the price, though, with a dark and intense colour palette that outshines many a sub-£100 model.
The Best mode trundles along at just 1.3ppm, but the results are again exciting and jump off the page. You also get scanning facilities, and again the Advent AWP10 is very capable, generating detailed authentic scans.
The Advent AWP10, sadly, isn’t without its faults though. Ink costs are extremely high, needing 5.3p and 8p for each page for mono and colour respectively. These figures are far in excess of those for other printers, even if you include the similarly priced Kodak ESP 3250 – the Advent AWP10 costs more than twice as much to run.
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