We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
Cameras Reviews
15,670 Reviews

Fujifilm FinePix HS10 review

£219.65 inc VAT

Manufacturer: Fujifilm

Our Rating: We rate this 4 out of 5

Larger and weightier than most entry-level DSLRs, the Fujifilm FinePix HS10 is a solid-feeling camera that's powered by four AA batteries. It also holds the distinction of being the first new digital SLR model Fuji has launched in years.

Larger and weightier than most entry-level DSLR, the Fujifilm FinePix HS10 is a solid-feeling camera that's powered by four AA batteries. It also holds the distinction of being the first new digital SLR model Fuji has launched in years.

Currently Fuji's most 'professional' camera, in truth the market for the Fujifilm FinePix HS10 is the amateur enthusiast – ideal for PC Advisor readers, in other words.

Offering a whopping 30x optical zoom, equivalent to a wide angle 24-720mm, the Fujifilm FinePix HS10 also has the compositional advantage of a manual focus ring plus manual zoom mechanism for more precise user control. This means you don't need to gingerly tab back and forth using a slider switch, as you do on its rivals. Sensor shift image stabilisation counteracts hand wobble and reduces blur and provides crucial support for such a long lens. The HS10 also features a tilting 3in LCD, enabling more adventurous framing.

The Fujifilm FinePix HS10 offers the alternative of an electronic viewfinder (EVF) to compose images should sunlight render main screen visibility tricky. Fuji's own viewfinder features eye sensors so it automatically switches on as it detects your eyeball. Usually photographers have to flick a switch to swap between LCD and EVF, so this is a very cool timesaver.  

This goes some way to redress the fact that the Fujifilm FinePix HS10 sports an effective resolution of 'just' 10.3Mp. However, there's something to be said for not over-burdening the smaller sensors found in compact cameras; theoretically the less pixels, the less image noise at higher ISO settings.

This camera offers stereo Full HD movie capture. The resulting clips can be viewed immediately on a large display thanks to the Fujifilm FinePix HS10's mini HDMI output. Other useful includes are options for either RAW or Jpeg file capture, 10fps (frames per second) shooting at maximum resolution and an easy-to-use Motion Panorama mode for one-shot sweeping panoramas. The stitching here is pleasingly cohesive, though subjects moving through the frame can appear disjointed. We also admired the Scene Recognition Auto mode for point-and-shoot operability though it also compounds the impression of a jack-of-all-trades option.

Pictures display even exposures with rich, natural-looking colour. Detail is good, and if there is some slight softness when shooting at the full extent of the zoom, this is forgivable. This one-size-fits-all option knocks spots off the pocket camera you might be upgrading from.

NEXT: our expert verdict >>

Group test: what's the best digital camera?

Fujifilm FinePix HS10 Expert Verdict »


Fujifilm Finepix HS10 reviews verified by Reevoo

Fujifilm Finepix HS10Scores 9.1 out of 10 based on 212 reviews
30x optical zoom, 24-720mm equivalent
10.3 megapixels
1,920x1,080 pixels
Tilting 3in, 230k dots
ISO 100 to 6400
4x AA alkaline batteries
Rechargeable lithium-ion battery
45MB internal capacity, 43MB internal capacity, SD card
636g without batteries
  • Overall: We give this item 8 of 10 overall

We like the Fujifilm FinePix HS10 because its very broad focal range allows for almost every kind of photo. It has manual zoom control and focus ring, an angle-adjustable LCD screen, enjoys rugged build quality and records full HD video. It's not the most portable or lightest camera, and as supplied there is no rechargeable battery.

  • Fujifilm FinePix S1000fd review

    Fujifilm FinePix S1000fd

    The Fujifilm FinePix S1000fd - the ‘fd' indicating the now ubiquitous ‘face detection' technology feature for razor-sharp portraits - is inexpensive for such a relatively strong feature set, including 12x optical zoom equivalent to 33-396mm in 35mm terms.

  • Fujifilm FinePix JZ500 review

    Fujifilm FinePix JZ500

    The Fujifilm FinePix JZ500 is a pocketable pocket megazoom compact camera, thanks to a curvy 1-inch-deep body that's significantly slimmer than those of rival cameras.

  • Fujifilm FinePix F70EXR review

    Fujifilm FinePix F70EXR

    The Fujifilm FinePix F70EXR is a relatively inexpensive and unusually stylish take on the bog-standard pocket compact.

  • Fujifilm FinePix A610 6.3Mp compact camera

    Fujifilm FinePix A610 6.3Mp compact camera

    The Fujifilm FinePix A610 (available for around £90) is an entry-level digital camera that's well constructed and offers a few worthwhile features.

  • Fujifilm FinePix Z800EXR review

    Fujifilm FinePix Z800EXR

    The Fujifilm FinePix Z800EXR camera offers a great touchscreen interface, fast autofocus, and excellent image stabilisation.


IDG UK Sites

Apple promises developers better stability, performance for Swift

IDG UK Sites

5 things we hate about MWC: What it's like to be a journalist at a technology trade show

IDG UK Sites

Interview: Lauren Currie aims to help design students bridge skills gap

IDG UK Sites

12in Retina MacBook Air release date rumours: new MacBook Air to have fingerprint ID, could launch...