With the same screen size, and both running Android, the Moto X and HTC One might seem like similar smartphones. But they have their differences and we're here to point them out for you.
See also: The 17 best smartphones of 2014.
HTC One vs Moto X: Price
The Moto X will hit the UK with a SIM-free price of £350. The HTC One has been around for a while now, in fact it's expected that a follow up will launch next month at MWC. Nevertheless, it can be purchased for around £430 on a SIM-free basis.
This means you'll have to pay a little more for HTC's flagship smartphone but is it worth it? Read on to find out.
HTC One vs Moto X: Design and build
While the HTC One comes in a study and stylish aluminium uni-body, the Moto X is constructed out of a composite blend which denies is plastic. The HTC One launched in silver but is now available in a range of colours including blue and red.
Motorola's Moto Maker offers customers a chance to tweak the phone to their liking including accent colours and even wooden rear covers. This hasn't come to the UK so it's simple on offer in plain old black and white.
HTC One vs Moto X: Screen
Both phones have the same screen size, 4.7in, so it's down the to resolution to split the pair. While the Moto X uses a 720p display, the HTC One outclasses it with Full HD 1080p.
The HTC One has one of the highest pixel densities on the market at 468ppi which is a fair amount higher than the Moto X's 312ppi.
HTC One vs Moto X: Processor
The Moto X is equipped with a 1.7GHz Qualcomm Snapdragon S4 Pro dual-core processor and 2GB of RAM. Compared to the HTC One's 1.7GHz quad-core Snapdragon 600 this might not seem so great but the software optimisation of the Moto X means that it feels just as snappy.
HTC One vs Moto X: Storage
Neither Moto X nor the HTC One have any kind of memory card slot so buying the right model is important. The Moto X comes in just 16GB in the UK while the HTC One has double at 32- and 64GB. It's worth noting that the higher capacities are much harder to get hold of so the lower storage amount can be considered the standard.
HTC One vs Moto X: Cameras
Camera specifications can be confusing on paper and with the HTC One wielding a 4Mp camera you might automatically think it's a lot worse than the Moto X's 10Mp alternative. However the photos is captures are nothing to write home about and its low-light performance isn't as good as suggested by Motorola.
We've found the HTC One pretty good in normal conditions and especially good in low-light thanks to its larger sized pixels. It's the HTC you should opt for if photography is your bag.
HTC One vs Moto X: Connectivity
It's almost all square on the connectivity front as the Moto X and HTC One come equipped with dual-band Wi-Fi with the latest 11.ac standard, Bluetooth 4.0, GPS, NFC and support for 4G LTE mobile networks.
We say almost because the HTC One has an infrared port which means you can use it to control devices around your home like the TV.
HTC One vs Moto X: Software
Android fans will appreciate the pureness of the software found on the Moto X. Being a Google-owned company, things are pretty standard but Motorola does add a few bits and pieces such as Active display (clever notifications a bit like Google Now) and Quick Capture (being able to launch the camera by twisting your wrist twice).
The HTC One runs on Android but the firm's Sense interface means things a quite different. In general the software is stylish but comes wit elements which divide opinion, namely the Blinkfeed feature which delivers information from news sources, social networks and the like.
As usual, it's best to try each out (or at least look at screenshots) before buying as this is how you interact with the device.
HTC One vs Moto X: Battery life
In our experience, the Moto X will last a day before needing to charge or a little more if you're a particularly light user. We found the HTC One to give a very similar performance so there's nothing to split the two here. Neither has a removable battery either.