After deciding not to launch the Moto X in the UK (now a decision reversed), Motorola has launched the budget priced Moto G. It's a very good phone at an amazingly good price. And it's a game changer - here's why.
For a long time the phrase 'budget Android phone' meant 'poor-quality handset'. For less than £200 you were looking at a connected device with laggy performance and - most of all - an ugly display with a poor resolution. You probably won't have heard of many of the manufactures so it can be difficult making the right choice on a handset.
But the bottom of the market is where the new customers can be found, and we've started seeing some excellent devices at cheaper prices. Walk into your high-street store and you'll see the Nokia Lumia 520 offering a decent cheap deal on the Windows Phone platform.
Meanwhile the likes of the Nexus 5 and 2012 flagships such as the Galaxy s3 offer something for everyone in the mid-price range. But the Moto G is the first genuinely cheap Android phone that is genuinely good. For a few quid over the £100 mark you can have high-end performance, features and build - with almost no compromise.
This kind of value for money is unheard of at the budget end of the smartphone market. The Moto G barely has a single rival. Only really the Lumia 520 which we've already mentioned and we're still at the stage where we recommend Android over Windows Phone, especially for users buying their first smartphone.
For your ton, you'll get a nice albeit fairly basic looking handset. There's nothing interesting going on here, with just the essential buttons, ports and a classic smartphone shape. It does have some style though; interchangeable covers which are relatively cheap provide easy access to customisation. We're quite fond of our aptly red rear cover. The flip case even has a magnet built-in so it sticks to the screen and the Moto G comes to life as soon as you open it up.
Going back to the price again, it's astonishing that the Moto G has an HD screen. That's 720p and with a 4.5in screen, the result is the same amount of pixels per inch as the iPhone 5s, a device which costs five times that of the humble Moto G.
That's not all you're getting either. The Moto G has a quad-core processor, 8- or 16 GB of internal storage a 5Mp camera and the latest version of Android, 4.4 KitKat. It's not too surprising that there's no NFC or features such as infrared or wireless charging. The only really downside of the device is a lack of expandable storage; there's no microSD card slot here.
We've examined why the Moto G is so cheap in this blog - how Motorola made the Moto G so cheap. Here we focus on the Moto G's features, design and build, and performance. If you are new to the smartphone game, or just looking for a bargain, you've found it. Read on to find out why.
Next page: Design and build