Another summer movie, another video game tie-in. A simplistic action-packed escapade through and through, G.I. Joe: The Rise of Cobra never quite amounts to much more than "just another shooter".
G.I. Joe: The Rise of Cobra - Yo, Joe!
G.I. Joe: The Rise of Cobra simply wouldn't exist if it wasn't releasing alongside a summer blockbuster of the same name. As much as I hate the "movie cash-in" argument, after spending some extensive time with EA's latest run-and-gun shooter, there's really no mistaking this simple fact of life.
While many movie tie-ins try to separate themselves from their source material - sometimes pretty successfully (Wolverine: Origins) and other times rather miserably (Terminator: Salvation) - there's no denying that without the release of G.I. Joe the Movie the Game, the world of gaming would keep on turning and nobody really would have noticed a thing.
While it would be incredibly easy to simply dismiss G.I. Joe as another lackluster summer tie-in (which, when all is said and done is pretty close to the truth) G.I. Joe doesn't resent its Hollywood roots or attempt to hide its movie-to-game nature.
If anything, G.I. Joe revels in the tone of a big budget explosion extravaganza, with bullets flying and barrels exploding as regularly as a heart beat. While G.I. Joe: The Rise of Cobra isn't necessarily a good game (there are certainly much worse franchise tie-ins on the market) its trademark "shoot everything" appeal may just have leave you smiling in memories of quarter-crunching in the arcade.
NEXT: shoot the bad guy... what else?