In the age of Facebook, LinkedIn and the public Google profile, is there still room for a personal homepage? According to, there certainly is - and I'm inclined to agree. This simple, visual service aims to make it possible for just about anyone to create their own impressive home on the web, and hook it up to every social feed imaginable. (free and $20/year plans) is by no means the only player on the field: Competitor offers a very similar service, right down to the top-level domain of .me.

Since I develop websites professionally, I wanted to evaluate how easy-to-use is for a less experienced web developer. So I did the logical thing, and decided to use a guinea pig: my girlfriend. Although she definitely falls into the "skilled user" category, she's not a pro Web developer. I opened an account, kick-started the process with some initial data, and then asked her to design her own website while I sat and watched.

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A typical website consists of a large background image, a name and short bio, and social links. With a bit of taste, you can easily turn it into a classy-looking hub for your online existence, allowing easy access to your tweets, public Facebook status updates, the RSS feeds for any blogs you write in, and just about any other service you take part in online. Your tweets (and other information) can be displayed right within the site, so your visitors can browse all of your social activity easily from one place. gets points for not requiring the user to know any HTML, CSS or JavaScript to make things work. Still, basic knowledge of HTML does come in handy: At one point she wanted to add a link to the short description under her name, and the visual editor decided to place it in a new paragraph rather than a new line. She then had to manually edit the HTML for that part of the site, but it was an easy fix which required editing just a couple of tags. works hard to keep things simple, but sometimes goes a tad too far. For example, the entire editing interface is crammed into one floating toolbar, sensibly split into sections called About, Content, Design, and Promote. But when you click into one of these sections and start drilling in, things start getting less sensible. The Back link for going up one level is right by the current section's heading, so it doesn't stand out as a Back link at first. And indeed, clicking the heading takes you one level up in the menu--confusing, as I said.

Another point of confusion is that although the service is offered both in a free (feature-limited) version and a paid version, nowhere on the site could I find a comparison table listing the differences between the two. What's more, the price for the paid version isn't even listed on the front page - there's just a large "Get Started" button which very quickly gets you up and running with the free version. Once you're already in the free version of, you can click the Upgrade link on the top-right corner to see the comparison chart and price. I would expect this information to be available without requiring registration.

The free version of lets you use a limited selection of layouts and fonts, and connect only four social services into your homepage. The paid version ($20/yr, the one we evaluated) offers the complete selection of layouts and fonts, along with an unlimited number of social feeds, your own URL (which you still need to buy separately), real-time visitor statistics, a contact form, and some other goodies.

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  • Internet connection, web browser
  • Internet connection, web browser


Using, it took less than an hour to design an impressive personal homepage, and in the final analysis, that's what really counts. Professional Web developers may miss the option to edit the CSS directly or to add extra functionality via plugins (à la WordPress), but does get the job done, and can deliver visually stunning results.

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