The basic, low-cost Kodak EasyShare C743 offers high image quality, but lacks manual controls and advanced features.

The low-cost Kodak EasyShare C743 strikes a good balance between affordability and performance, delivering high image quality and ease of use.

At this low price, though, you have to accept a few imperfections. The Kodak EasyShare C743's body feels chintzy, the printed user manual is basic and lacks a table of contents and an index, and the EasyShare C743's features are minimal. You won't find things that are available on some pricier point-and-shoot cameras, such as image stabilisation, manual controls, and a panorama mode.

The Kodak EasyShare C743 also lacks both aperture- and shutter-priority modes.

If you're okay with these missing elements, you'll appreciate what the Kodak EasyShare C743 has to offer. It produces good-looking photos, and earned an overall image-quality rating of Very Good in our tests. The exposure and contrast of our still life shot and our mannequin shot looked nicely balanced. Colours were vibrant and our subjects' skin tones were fairly accurate. However, the Kodak EasyShare C743 fell short in our distortion and sharpness tests. Our test image appeared blurry and contained a lot of color artifacts.

In our battery test, the Kodak EasyShare C743 lasted for 284 shots, which is about average and not bad considering that the camera runs on two disposable lithium ion AA batteries. To conserve battery power, you can frame shots using the camera's optical viewfinder instead of the power-hungry LCD. Although many users rely heavily on the LCD these days, using the viewfinder can be a lifesaver when the camera is running low on juice and you have no extra batteries to swap in.

Like most Kodak point-and-shoots, the Kodak EasyShare C743 is very easy to use. The help menus and clearly labelled buttons make it easy for beginners to learn to use the camera. You get 13 scene modes (about average for this class of camera), including Children, Sport and Backlight. If you accidentally erase a photo while reviewing your album, you can undo the deletion--but only immediately after you've deleted the image. Once you exit the playback mode, you can't recover the picture.

Kodak EasyShare C743: Specs

  • Pixels CCD 1/2.5in CCD sensor
  • 7.4Mp: 3152x2342 resolution
  • optical viewfinder
  • macro wide angle: 13–70cm macro telephoto: 22-70cm
  • 3x optical zoom
  • 5x digital zoom
  • automatic, portrait, close-up, landscape ISO 80-160
  • sport ISO 80-200
  • night ISO 80
  • manual ISO 80, 100, 200, 400
  • f/2.7 ou f/4.8 (wide angle), f/4.9 ou f/8.5 (telephoto)
  • 4-1/1 400 seconds
  • built-in flash
  • JPEG/EXIF v 2.2
  • SD & MMC card
  • 32MB internal memory
  • Quicktime MOV (MPEG-4) video, VGA (640 × 480) at 30 ips, QVGA (320 × 240) at 30 ips
  • USB
  • 2 AA lithium batteries
  • 922×657×324mm
  • 145g
  • Pixels CCD 1/2.5in CCD sensor
  • 7.4Mp: 3152x2342 resolution
  • optical viewfinder
  • macro wide angle: 13–70cm macro telephoto: 22-70cm
  • 3x optical zoom
  • 5x digital zoom
  • automatic, portrait, close-up, landscape ISO 80-160
  • sport ISO 80-200
  • night ISO 80
  • manual ISO 80, 100, 200, 400
  • f/2.7 ou f/4.8 (wide angle), f/4.9 ou f/8.5 (telephoto)
  • 4-1/1 400 seconds
  • built-in flash
  • JPEG/EXIF v 2.2
  • SD & MMC card
  • 32MB internal memory
  • Quicktime MOV (MPEG-4) video, VGA (640 × 480) at 30 ips, QVGA (320 × 240) at 30 ips
  • USB
  • 2 AA lithium batteries
  • 922×657×324mm
  • 145g

OUR VERDICT

The simple-to-use Kodak EasyShare C743 is a solid choice for hobbyist photographers on a tight budget.

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