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Q: How much do you think Apple should charge for the iPad Mini?

  • 38%
    Less than £150

  • 35%
    £150-£200

  • 17%
    £200-£250

  • 6%
    £250-£300

  • 4%
    More than £300


(Based on 1988 Votes)

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PC Advisor

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Apple is set to launch its much-anticipated iPad Mini next week. We want to know how much you think Apple will charge for the iPad Mini.

Let us know in our poll.

Poll: How much do you think Apple should charge for the iPad Mini?

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Phil Ocifer

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£269 for the 16GB equivalent to the Nexus 7 - I think that's really good and competitive. Top model runs in at £529 - Eeeek! I can think of lots of better ways to spend half a grand thanks.

However, in anticiation of a +£300 price I've just got myself a Nexus 7 at £189 from PCW on recommendation from the B-I-L. I'll get my hands on it in a couple of weeks when the official b'day arrives.

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Forum Editor

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So, the launch has happened, and the price is set - the cheapest version of the iPad mini will cost £269, and will go on sale here in the UK on November 2nd.

It will be interesting to see how it fares against the Kindle Fire HD and Google's Nexus 7, either of which you can get for just over £100 less.

It's a smaller, more portable iPad, but will that alone be enough to tempt people in the run up to the festive season? the tablet market is hotter than a hot thing at the moment, as manufacturers compete savagely for a share of the spoils.

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Aitchbee

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I'm biding my time ... sooner or later, my local charity shops will have trays of 'unwanted Apples' in their window displays ... 2 for a fiver!

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IP

Likes # 1

It doesn't matter how much Apple charge, the iSheep will buy it in droves.

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Joseph Kerr

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Yes, that season is coming and Amazon, Google/Asus and Samsung have affordable tablets out, or will have by then.

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Forum Editor

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"Apple is all about the premium."

Exactly, and I don't think there will be any departure from that with the iPad mini - it will be another object of desire. Desiring something is one thing however, forking out a premium price when there are some tempting, much cheaper alternatives is quite another.

We'll see. As the festive season nears there will be a lot of activity in the tablet market, and I can't help the feeling that an awful lot of people will be on a tighter-than-ever-before budget when it comes to spending in November/December.

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Matt Egan

Likes # 1

In part, but it's more a case of why does Google (and Amazon and Barnes & Noble) subsidise the hardware? The answer is that they are organisations that make revenue from content, and the devices exist in order to drive custom through the stores. In fact, the Nexus 7's price is an admission from Google that it has a problem: few apps in its store, and a relatively tiny amount of money spent there considering the vast number of Android devices in the wild. (Microsoft has a similar problem with its store, which is why it sits incongruously in desktop Windows 8, and why it is made remarkably easy for content makers to get a Windows app into the Windows Store).

Apple, on the other hand, makes its money from designing hardware products that people will like, and selling them for a reasonable profit. It never strays from this model (or at least it hasn't since Steve Jobs returned). Clearly the App Store is critical to Apple's success, and it makes a lot of revenue there, but it is chiefly important as a way of locking in people to the iOS ecosystem. If you have a lot of apps and iTunes you are less likely to switch to Android (and more likely to buy an iPad Mini).

Of course, it's just speculation on my part and I could be completely wrong! We'll find out in a week or so...

But if you take out the Nexus 7 and look at the rest of the tablet market, you'll see that a high-quality tablet of any size is hardly ever found for less than £300. And Apple is all about the premium.

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Joseph Kerr

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I saw your "thing" Matt, but still don't quite understand why you think they won't do that; they have lots to offer via download, espcially apps. Is it because they don't need to do it as their app store is already very successful?

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Matt Egan

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Whatever it should be, it'll be at least £250 - The Nexus 7 (and Kindle Fire HD) are subsidised in order to flog apps and media. And Apple won't do that. I wrote a thing:

http://www.pcadvisor.co.uk/features/apple/3404031/ipad-mini-price-in-uk/

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Joseph Kerr

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I would have said the same, Condom, but I suspect many knew already.

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Phil Ocifer

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Hmmm . . . I don't really want to be picky, but the subject and the text differ slightly in the words WILL and SHOULD.

So to answer both, imho Apple SHOULD charge £199 to remain competetive with the Nexus 7 16GB Model, but they WILL (probably) charge £250-300 for elitism. I've seen 7" tablets for £100 upwards

For a different reason I think they WILL (probably) charge £300-£350 because they know that their products are good and no matter what price they charge there will be a queue at the shops at 3am, and after that everyone will want one.

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Condom

Likes # 0

I don't really care as I won't be buying one.

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Joseph Kerr

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It's an odd question. They should do it at Nexus price. They won't, though, if they are true to form; they will want to mark themselves out as the exclusive option. I wonder if there will be more than the slightly bigger screen to warrant it.

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acfc

Likes # 0

In line with Apples downgrade of my iPad by removing google maps, I have reduced my opinion of the worth of their product.

I believe it should now be priced at less than £199 to compete with Nexus etc, however even that will probably not change my mind about the 7'' tablet I will buy my wife following Apples decision to put long term strategy above customers needs.

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Bing.alau

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We don't buy the sun in this area, so I guess we will have to pay full price.

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Kevscar1

Likes # 0

3(.99 with 20 tokens from The Sun

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D@ve

Likes # 0

I can't see them pricing it as low as £200 as it would be too cheap compared to the current iPad (unless they reduce that too).

Personally I'm expecting it to be priced somewhere between £250 and £300, probably closer to £300. Apple know that most people will be prepared to pay a premium over Android tablets, just like they do with mobile phones.

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Forum Editor

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Bing.alau

"that's not the question. Is it?"

You're quite right, it isn't. What they should charge is £199:00.

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Bing.alau

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I think they should charge as little as possible, so I have plumped for the £150 mark. I know that's not what they will charge but that's not the question. Is it?

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rickf

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Trust that it will be overpriced.

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Forum Editor

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I will be surprised if it's priced above £249 and delighted if it's less. Apple's order for 10 million units in this quarter is about twice the order placed by Amazon for the Kindle Fire for the same period.

Let battle commence, as they say - competition (and it will be fierce) can only be good for consumers.

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