Mobile retailer Phones 4u has banned men from its flagship stores (Tottenham Court Road in London, Argyle Street in Glasgow and Market Street in Manchester) this Wednesday as it launches Sony Ericsson's C905 Pink mobile (pictured here showing a nasty man being pushed out of a light aeroplane).
According to Brand Republic Phones 4u research found that 46 percent of women wanted a less intimidating, male-centric shopping experience. The harsh macho atmosphere found in most Orange/O2 mobile phone shops clearly too much for the sensitive sex.
Women visiting the participating stores will be offered a personalised photo-shoot using the phone's 8-megapixel camera, and a complementary makeup, nail and hair session.
Russell Braterman, Phones 4u's marketing director, told Brand Republic: "This is part of our ongoing commitment to listen to our customers and deliver a better and more personal service that will set us apart from our competitors.
"The events are to trial a new way of servicing our female clientele with an unintimidating girls-only experience."