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Rexly Puts All Your Mobile Music in One App

The app was one of the finalists at a start-up smackdown for music apps here at South by Southwest.

Today was the second day of the music part of South by Southwest here in Austin, but the tech fun hasn't really stopped. On its final day, the Accelerator start-up competition looked at music-related apps and services, which gave me a chance to see a another cool product that I think might catch on--Rexly.

Rexly is one part music player and one part social network aggregator that brings all of the music services you use--like Pandora, Spotify and YouTube--together in one app.

The app replaces the music player on the iPhone, then pulls in feeds from all the other services you or your music-suggesting friends might be using. It also integrates with Twitter and Facebook so you can find out about new music, or tell people what you're listening to, via these social channels.

The Rexly app has been around since last year, and today you can only hear full versions of live recordings or YouTube versions. But in the coming weeks, Rexly founder and CEO Joel Resnicow tells me, you'll be able to listen to full versions of Spotify songs as well.

In short, Rexly is what Apple's Ping social listening service was supposed to be. And while it is similar to Facebook Music, it's able to loop in more services.

The app now formats the posts from the various services in a newsfeed that can be filtered in various ways. For instance, you can see a special feed that includes only the friends you trust to turn you on to good music. And Rexly also has a way of filtering out the mundane stuff that Facebook's ticker is always telling you your friends are listing to. (No more Phish!)

But going forward, Rexly will increasingly organize content in a channel format: "You can click on a song title, genre or friend, and the content forms around it," Resnicow says.

You still have to be logged into all these services to access their music and to see what your friends are listening to there. But Resnicow tells me that logging into these services involves so few keystrokes now that it isn't much of an issue for most users.

The Rexly app is free at the App Store.

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