Mobile retailer Phones 4u has banned men from its flagship stores (Tottenham Court Road in London, Argyle Street in Glasgow and Market Street in Manchester) this Wednesday as it launches Sony Ericsson's C905 Pink mobile (pictured here showing a nasty man being pushed out of a light aeroplane).
That's right, Phones 4u thinks the ‘pink pound' is for ladies only... Time for some high-street gay rage, perhaps.
According to Brand Republic Phones 4u research found that 46 percent of women wanted a less intimidating, male-centric shopping experience. The harsh macho atmosphere found in most Orange/O2 mobile phone shops clearly too much for the sensitive sex.
Women visiting the participating stores will be offered a personalised photo-shoot using the phone's 8-megapixel camera, and a complementary makeup, nail and hair session.
Russell Braterman, Phones 4u's marketing director, told Brand Republic: "This is part of our ongoing commitment to listen to our customers and deliver a better and more personal service that will set us apart from our competitors.
"The events are to trial a new way of servicing our female clientele with an unintimidating girls-only experience."
Comments
Barry Pomeroy said: O Finbarr you are such a Wag
baz pom1 said: GOOD-wont let me in il stay away indefinitely
Chalky said: If they had banned women there would have been shouts of sexism but its only men being discriminated against again so no one will say anything
Finbarr Saunders said: a new way of servicing our female clientele with an unintimidating girls-only experiencePhwoar
Finbarr Saunders said: a new way of servicing our female clientele with an unintimidating girls-only experiencePhwoar
Katie said: I doubt whether this offer would be open to women-only as that would make it illegal under Section 29 of the 1975 UK Sex Discrimination Act which prohibits discrimination on the grounds of sex with regard to the advertising and provision of goods and services to consumers