In New York, those in the queue are breaking records to get their hands on a 3G iPhone, in Japan the line has been forming for two days and in New Zealand they've even brought tents. In London we have a one man and a mobile sleeping bag. And he doesn't even want an iPhone.
Macworld editor Mark Hattersley visited Apple's flagship store on Regent Street this morning to check out the mass hysteria ahead of tomorrow's release of the iPhone 3G, but just one person was bothering to queue up for opening time tomorrow morning.
Sunil Raman hopes the publicity he gets by being first in line will help him promote his yellow Lippi Selk'Bag – described as "a revolutionary new sleeping bag system which allows you the maximum mobility you need whilst keeping warm".
And rather than becoming the first in London to buy an iPhone, iPod touch-owner Sunil hopes to sell his spot in the queue via eBay. See Macworld for full details and photos.