Multiple reports today suggested that her majesty's Post Office is contemplating following up its broadband success with a mobile phone network.
The PO has more than half a million home broadband customers, less than a year after it launched the service. Its inexpensive, no-frills take on broadband and home phone services is proving attractive in the current fragile economic climate. Particularly with users new to the digital world.
According to the Guardian, Post Office telco head Martin Moran said that the organisation is interested in getting into the mobile phone market, but things are still at early stage and we should expect Post Office mobile phones no sooner than next year.
However, a spokeswoman for the Post Office told Brand Republic that it is too early to say whether the PO would be joining the crowded mobile market. "It's something we are looking at but still very much in the planning stage," she said.
Following the success of its broadband and home phone offerings, the Post Office is in an interesting position - it has a healthy cohort of less tech-savvy users who trust the PO brand. More than 80 percent of its users are using broadband for the first time, for instance. Astonishingly, half of them had never previously used the internet.