The build-up to Apple’s iPhone launch might not be going quite as smoothly as we're told – at least not in Europe.
So far, all we’ve heard is good things about the iPhone – our first look at the iPhone was broadly positive and the handset is eagerly anticipated by Apple partners and end users. Technology analysts have praised the intuitive touchscreen interface while music fans are getting hot and flustered about the prospect of a mobile that includes iPod functionality. And those who’ve been patiently waiting for the iPhone's release since it was announced in January only have two weeks left to wait before its June 29th release in the US.
Of course, those of us in Europe will have to wait until the end of the year before we can buy one, assuming negotiations with retailers and operators go as planned. Worryingly for Apple, they’re not at the moment, according to research firm Current Analysis.
One of Current Analysis’ experts has blasted Apple as “unbelievably arrogant” in its approach to mobile operators in Europe and suggests that behind-the-scenes discussions aren’t going well at all. Current Analysis’ Avi Greengart claims Apple is making demands that “simply cannot be justified no matter how hot the product is”. Apparently, some operators in Europe are “adamant that they will never offer the iPhone”.
Ouch. Nonetheless, the past 20 years in the IT industry have showed us that companies can get away with being arrogant if they produce must-have products – one particular operating system developer springs to mind. Let’s see how the iPhone’s US launch goes before passing judgement on market acceptance of the handset. But I’d guess operators and retailers would put up with Apple’s arrogance for the chance to offer one of the hottest products of 2007 in Europe in the run up to Christmas.