Mobile phone operator 3's 3.5m customers will soon be able to watch live streams of ITV 1 and ITV Play on their mobile phone handsets.
As well as being the UK’s first live streamed terrestrial mobile channels, it will also become the largest service of its kind in the UK with coverage of more than 89 percent of the UK population. Available from this autumn, ITV has granted an exclusive 3G mobile licence to 3 for six months.
So if you're attracted by the idea of watching tiny versions of northern folk (Emmerdale and Corrie), or trying to work out which tiny car is in front in the tiny grand prix (hard enough at full size, I find) sign up. Full details of the packages are not yet available.