If you thought Google was splashing the cash around, you ain't seen nothing yet.
In a display of blatant publicity seeking, Google has announced that it's offering a prize of $30m for the first person to land a privately funded spacecraft on the moon. Richard Branson doesn't need the money, guys - but I'm sure that, in an equally obvious way to get his beard in the press again, he'll say that he's working on it, and probably back this up with a model of a Virgin-branded spaceship on a piece of rock.
I hearby trump Google's loony lunar lolly offer by putting up a reward of $100m to the first person to land a privately funded manned spacecraft on the Sun. The offer runs out on exactly the same day as Google's paltry unambitious offer (December 31, 2014).