We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Facebook Gets Fashionable: Like Counters Placed on Clothing Hangers

Do you like this? A Brazilian clothing retailer adds real-time Facebook "like" counters to it clothes hangers to advertise its merchandise.

By now we're all pretty much used to seeing social media buttons (shameless plug: look above the headline) for every frivolous thing on the Web, from hot dogs to Cat Fancy. The Brazilian branch of the fashion retailer C&A is going one step further into real-world sharing by adding real-time Facebook "like" counters to its individual clothing items.

In a new initiative called Fashion Like, you can "like" certain items on C&A website, and the results are displayed on digital readout built into the clothes rack hanger. This way, a customer can look at a blazer or dress's online popularity to help them decide what to buy.

It's definitely an interesting experiment to see if "likes" can draw consumers in like a 5-star product review can. Of course, clothes hangers are hardly reliable--how many times have you picked up a hanger that says something is a medium only to read the tag see that it's actually a XXL? Not to mention the social-media store trolls that might be out there switching hangers.

I'm just surprised that this hasn't happened sooner.

There are already restaurants in my area with social media advertisements to like them on Facebook and review them on Yelp. Within five years we will probably see all store windows start looking like the social media bar on top of this article with likes, tweets, and all manner of online sharing counters.

[C&A Brazil (Facebook) via Springwise, The Verge, Gizmodo]

Like this? You might also enjoy...

Get more GeekTech: Twitter - Facebook - RSS | Tip us off | Follow Kevin Lee

IDG UK Sites

LG G Watch R video review: The most desirable Android Wear smartwatch

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

2015 creative trends: leading designers & artists reveal the biggest influences & changes coming th)......

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad