Facebook CEO Mark Zuckerberg will make an appearance on network television Tuesday to flog a new tool his company is introducing that it says "has the power to save lives."
At the moment, what the tool will be is still a mystery, but Zuckerberg's schedule is not. He'll appear in a "Good Morning America" segment aired from Facebook headquarters in Menlo Park, California, where he'll be interviewed by Robin Roberts.
Later in the day, the COO of Facebook, Sheryl Sandberg, will appear on ABC's evening news program to be interviewed by Diane Sawyer about the new life-saving initiative by the social network.
Portions of the interviews will also be featured Tuesday on “Nightline" and ABC News and Yahoo’s “Newsmakers" series as well as ABCNews.com, ABC News Radio and ABC NewsOne, ABC said.
Topic of New Tool?
The new tool could be something along the lines of some Facebook offerings introduced in recent months that could be said to "save lives." For example, in December Facebook announced "Lifeline," which allows people to alert the social network to a potential suicide attempt.
Last March, Facebook introduced a suite of tools aimed at curbing cyberbullying on the service. In addition to Facebook's efforts, some countries have advanced their own programs to squash cyberbullying on the social network.
Cyberbullying has become an increasing problem online. A survey conducted earlier this year by pollster Ipsos revealed that one in every three teens have been threatened online.