We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Google rules UK internet traffic

Google websites account for over third of all UK Internet traffic

Time to groan again Yahoo, Microsoft, Ask, et al. Online competitive intelligence service Hitwise data for March revealed that Google Internet properties send over one-third of all Internet traffic to websites in the UK.

A custom category consisting of the 100 most visited web properties in the UK that are owned by Google accounted for 36.55% of upstream traffic to All Categories of websites, up from 30.19% in March 2007.

The most visited Google property in the UK was Google UK; with a market share of 7.77% of all UK Internet visits in March 2008, it was also the most visited website in the UK. Google UK was also the website that sent the most traffic to other websites during March, accounting for 27.48% of upstream traffic to All Categories.

This was followed by Google.com, which had a market share of 1.70% and accounted for 4.43% of all upstream traffic.

Video sharing website YouTube, which Google purchased in 2006, was the third most visited Google property, accounting for 1.31% of all UK Internet visits in March. YouTube UK was the sixth most visited Google property, accounting for 0.30% of UK Internet visits in March.

Google is also benefiting from other areas of Internet search that are being driven by the growth of so called 'universal search' - the process of integrating video, image, news and other content in traditional search results. The fourth most visited Google property was Google Image UK, which accounted for 0.58% of UK Internet visits in March.

However, this website is even more important as a source of traffic, accounting for 1.27% of all upstream traffic sent to other websites in March, making it the third most important Google property in terms of sending traffic to other websites. Other Google search websites in the top 10 include Google Maps at 8th position and Google News Uk at 10th.

IDG UK Sites

O2 to sell exclusive red HTC One M8

IDG UK Sites

How to win iTunes Festival 2014 tickets: See Pharrell Williams, Sam Smith, Kylie & more live, for...

IDG UK Sites

Welcome to the upgrade cycle - you'll never leave

IDG UK Sites

VR controller attempts to make Oculus Rift easier to use