Recruitment agents, politicians and estate agents are the least trustworthy types of people - at least that's what respondents to a survey conducted by job-hunters seems to suggest.
Know-who.com aims to be the next social-network destination of choice, particularly among those who were initially attracted to Facebook and other popular sites precisely because of their networking possibilities.
During last year’s Facebook love-in, for example, the press was awash with articles on the benefits of social networking, one of which was securing yourself a new job or promotion. You couldn’t open a magazine or newspaper without being bombarded by ‘real-life’ tales of those ‘discovered’ online or getting a new job through a friend-of-friend. Know-who hopes to inspire the same sort of tales.
Although ‘it’s not what you know but who you know’ isn’t new, it was a new spin that suited the digital age. Of course it wouldn’t be long before some bright spark decided to combine social networking with a job search website.
According to the website it "offers an innovative new style of online recruitment [that] will allow job-hunters, employers and even networkers the opportunity to not only monetise their social and business contacts but also use these same contacts to actively help them find jobs and staff as well".
So in other words register with the site and recommend a friend for a job posted online. It's not the only business network site doing this: LinkedIn has recently started an 'Endorse Me' feature. However, at Know-How, they know that cold hard cash is what gets results (and, of course, secures the recruitment site its placement fees).
The site offers a cash bonus if your recommendation is successfully placed in the position, so just sit back and watch the money pile up. It could be a useful alternative to the usual incentive scheme whereby employers offer cash rewards if you recommend one of your friends to come and work for them. (This can get uncomfortable if your friend turns out to be lazy, rude or incompetent.)
The £200 bonus will be long gone but the withering looks from your boss that say "you’re reason we’ve got this buffoon working for us" will stay for years to come. At least with Know-who.com you won’t be working with your recommendation and when it goes pear-shaped you won’t have anyone breathing down your neck.
Effectively, the website has the capability to turn us all into recruitment agents – and that’s a good thing right? Well not exactly.
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