Bebo's for the hip kids, Facebook is for desperate scenesters and MySpace is a tired haven for malware, right? Wrong. MySpace is the new home of television, after the award-winning producers of US TV shows 'Thirtysomething' and 'My So-Called Life' decided to show their next project - Quarterlife - online.
MySpace will have exclusive rights to Quarterlife's 36 episodes for the first 24 hours. After a day, the video will appear on Quarterlife's own website - Quarterlife.com. MySpace will share cash derived from product placement and adverts in the video stream.
Quarterlife is a drama about graduates set in Chicago. ABC commissioned a pilot show in 2005, but decided not to make a full series. Undeterred, producers Marshall Herskovitz and Ed Zwick soldiered on and will start showing Quarterlife on MySpace in November.
Herskovitz told trade paper Variety that while showing Quarterlife on MySpace was risky, having full creative control over the project was exciting.
"Ed and I have a great interest in being independent, and for several years, we've realised the internet offers that possibility," said Herskovitz, who has worked on big-budget films such as Traffic and Blood Diamond.
"When [we] did My So-Called Life and Thirtysomething, the network barely gave us any notes. Now I have friends tell me that the network tells them what colour to make the walls."
Quarterlife is not the first professional online TV series. Shows such as Prom Queen, which made its debut on MySpace earlier this year, and Clark and Michael have been successful. MySpace claims, however, that Quarterlife will be the first internet programme to have network quality production values. It will first air on 11 November.