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Badger baiting

Ever wonder what happened to the wacky characters on TV's 'The Apprentice' after the cameras stopped rolling? Oh.

Well, we're going to tell you anyway.

Apparently, Ruth 'The Badger' Badger – whose press releases refer to her as "the nation's favourite Apprentice", which is obviously wrong since a) she lost to Michelle and b) everyone preferred Syed anyway – has set up her own consultancy. Or something like that; we're a bit sketchy on the details.

Why the interest, PC Advisor blog? Glad you asked. In some sort of soulless corporate tie-in, The Badge is recording the ups and downs of her fledgling career on the internet for Panasonic (a company that makes computers and sundry consumer electricals – do try to keep up).

We were hoping for more of the superb blame-dodging and self-satisfied gurning demonstrated on the telly, but most of her online diary, sadly, seems to consist of her quacking about how good her sponsor's products are. Let's be fair, though: she plans to put two ruggedised laptops to her patented Whether It Can Stand Up To The Life Of The Badger test, and we all know how challenging that is. I mean, woo! The Badger lives a ker-azy life, and you've got to be pretty mad and/or ruggedised to keep up!

Sigh.

We obviously took against El Badgerino from the day she knocked cartoon villain Syed off our screens, so you'll have to forgive a certain amount of bias in our 'reporting'. But this is obviously a step too far. It's not just the corporate message, the smug cheeriness, the I'm-mad-me self-given nickname. Her use of hyphens is atrocious.

Look.

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