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World of Warcraft Auction House And Chat Mobile Apps Now Free

Free mobile features are just the latest volley in WoW's war to win back lost subscribers.

If you're the rare World of Warcraft player who wants to be spending MORE hours a day playing WoW then friend, you're in luck. Blizzard has just announced that its premium mobile services are now available for free, which means that if you have an iOS or Android smartphone you can interact with Azeroth from almost anywhere.

The newly-free features will allow you to chat with your guild and even make trades on the in-game auction house from within Blizzard's mobile armory app. The mobile app also let's you look at and interact with your character's in-game profile, though that won't have any effect on the game itself.

The free mobile features are just one of several recent initiatives by Blizzard that seem targeted to draw in new players and return longtime MMO fans to the fold after their last expansion, World of Warcraft: Cataclysm, lost them over two million subscribers. Blizzard is also allowing access to all exotic races (like the Goblins and the new Pandarens) for all players even if they haven't purchased the corresponding expansions (Cataclysm and Mists of Pandaria, respectively).

Blizzard has also dropped the price of World of Warcraft and the accompanying expansion packs by 75 percent for a limited time to encourage players to pick the game back up. So if you've been thinking about returning to WoW Blizzard's making it very very clear that they'd be happy to have you.

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