We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Video games 'more popular than films'

GamingAccording to an NPD Group report, 53 percent of US consumers have been to the movies in the last six months, but 63 percent have played a video game.

While NPD says video gaming still lags considerably behind music listening (a whopping 94 percent) it benefits from new play outlets, including gamers on social networks (10 percent) and playing downloadable games (5 percent - up 2 percent on last year).

What's that translate to in financial terms? About $38 (about £24) on average per gamer, says NPD. An April NPD report indicated consumers spend around $160 total per person, per month, the majority of which goes to TV (cable/satellite) and internet access. Still, you're talking nearly 25 percent, or a quarter of consumer monthly entertainment spending that's been snapped up by video gaming.

"As with video and music, sales of physical gaming products still account for the bulk of consumer spending on video games, but digital downloads and other delivery and gameplay formats are also rising in popularity," said NPD analyst Russ Crupnick.

More factoids:

  • 1 in 3 gamers (31 percent) bought a console or handheld video game in the past year, up 7 percent on the year before.
  • Among console/portable gamers: 31 percent played games on a website, 12 percent played games on a social-networking site, 19 percent played games bundled with their mobiles phones, and 11 percent purchased/downloaded a game to their mobile phone.

"Video games account for one third of the average monthly consumer spending in the US for core entertainment content, including music, video and games," said Anita Frazier, video games industry analyst for NPD. "While a portion of that share stems from the premium price of console games, we're also seeing an overall increase in the number of people participating in gaming year on year."

The report's results were gathered from an online study involving more than 11,000 respondents, and NPD says the data was tested to a "95 percent confidence level".

See also:

The 20 most exciting games for Summer 09

Nintendo Wii: the perfect wedding gift

Plants vs Zombies review

Games news, reviews and free downloads

PC World

IDG UK Sites

Amazon Fire HD 6 is a really good value tablet. The Amazon Fire HD 7 isn't. Amazon Fire HD 6 and...

IDG UK Sites

Why Sony's PS4 2.0 update is every gamer's dream (well, mine at least)

IDG UK Sites

ACLU's Halloween-themed animation warns of dangers of ignoring threats to your privacy

IDG UK Sites

20 lesser-known tips for Mac OS X Yosemite: use Yosemite like an expert