The site's unclassifiable games make them unique, but also lacking in qualities necessary to capture certain shares of the market. Fallen Empire Legion, for example, strikes me as a watered-down version of Tribes 2. But trotting out such knock-offs won't likely draw many of the hardcore crowd. The games aren't complex or original enough to appeal to the hardcore game demographic so they need to stay attractive enough for the casual game audience.
And, while the last few years have proven that casual gaming is a growing industry and casual games don't necessarily have to be kid-friendly, brightly coloured fluff, I don't know if casual gamers are willing to pop in to Instant Action to spend their time on declawed 3D action titles.
If some of these games ring familiar, it may be because Instant Action is the work of GarageGames, the purveyors of the multi-platform game development technology Torque Game Engine. Marble Blast, for example, was a free game included on some shipping Macs for a while. And others, like Think Tanks, have been around as shareware for years.
Only launched in the last couple of months, Instant Action still has vast potential for growth. More titles will attract more users, and bigger communities tend to attract even more users. Though the lineup currently is inconsistent, Instant Action deserves credit for producing games that are a step above casual offerings and yet still are easier to pick up than most hardcore titles. As gamers become less classifiable and more diverse in their interests, Instant Action's strategy may look better and better with time.
Chris Holt writes for Macworld