We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Google Glass, Sergey Brin, and The Greatest Show on Earth

Sergey Brin reminds us of Google's Project Glass with an over-the-top delivery.

Since we already saw Google Glass--Google's augmented reality glasses project--back in April, Sergey Brin had to think big to keep us excited about the pet project at today's Google I/O keynote. Brin didn't disappoint: rather than rehash what Google Glass is, he demonstrated "why" it is--with the most PT-Barnum-Greatest-Show-On-Earth bravado a group of developers and tech journalists has ever witnessed.

Simply put, Google has either lost its mind, or has just snatched Apple's "King of Keynotes" crown at today's I/O event.

The audience got a first-person Google Hangouts feed of a handful of Google Glass-wearing glide suit skydivers jumping from a blimp atop the San Francisco Bay and landing on the roof of the Moscone Center--where Google I/O is being held.

After landing, the skydivers handed a package to a group of trick cyclists, who rode around the rooftop, jumping off ramps before giving the goods to roped rappellers, who then descended the side of the convention center.

The rappellers passed the package to one last cyclist who rode through the building, barely missing an innocent bystander before finally presenting the cargo to Brin.

Over the top? Sure, but they had to deliver the limited-edition blue Google Glass glasses to Brin somehow. Judging from the look on the Google co-founder's face, and his subsequent fist pump, the delivery was a huge success.

With the audience pumped and on its feet, Brin announced that Google will start shipping a US-only developer version of Google Glass early next year for $1500. Now that's how you deliver a message.

IDG UK Sites

Sony Xperia Z3+ release date, price and specs: The Xperia Z4 for the UK

IDG UK Sites

Why Intel’s vision of the future is a future I want to live in

IDG UK Sites

10 amazing, creative uses of tech – and the brands behind them

IDG UK Sites

Jony Ive 'semi-retired' into new role: kicked upstairs as Chief Design Officer