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Good News! OLED TV Prices Will Fall Fast

OLED TVs may debut for around $8000, but those prices will drop to $2300 in two years, research firm predicts.

A 55-inch OLED TV priced over $8,000 in the second half of 2012 may cost closer to $2,300 within two years, a dramatic price reduction that would make the sets accessible to mainstream buyers.

That's according to a price forecast from research firm NPD DisplaySearch, which predicts a significant and steady decline in OLED TV prices starting soon after the sets debut.

Samsung today announced that its 55-inch "Super" OLED 3D TV will be available in Korea for around $9,000 in the second half of 2012. The company didn't say when its OLED TV will arrive in the U.S.

Acknowledging a "great deal of uncertainty" surrounding prices of large OLED TVs, NPD DisplaySearch says the price of a 55-inch OLED model could drop roughly 50 percent to around $4,000 by the end of 2013, and continue falling to the $1,500 range by the end of 2015.

Ultra-thin OLED TVs feature vivid colors, deep blacks, and superior clarity and contrast. Simply put, they display a prettier picture than today's LCD/LED and plasma TVs.

LG Electronics also plans to launch a 55-inch OLED TV with a price tag in the $8,000 range. Maeil Business Newspaper of South Korea reported last month that LG would unveil its OLED set at the Cannes Film Festival in the second half of May.

NPD DisplaySearch isn't alone in predicting a rapid drop in OLED TV prices. Improvements in panel production capacity will quickly reduce manufacturing costs, Digitimes reports, and lower the price gap between OLED and LCD TVs to around 30 percent in 2013.

Contact Jeff Bertolucci at Today@PCWorld, Twitter (@jbertolucci) or jbertolucci.blogspot.com.

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