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Why Blu-ray is a 'safe buy'

At the Blu-ray Disc event at the Consumer Electronics Show, the results of a Sony study looking at to PlayStation 3 and Blu-ray Disc usage were revealed.

This, of course, has remained a question of much speculation since the release of the PS3 in the US and Japan back in November: Will the gamers who flock to PlayStation 3 for its games also look to use the console and its integrated Blu-ray Disc player to watch Blu-ray Disc movies?

According to a survey of more than 10,000 PS3 owners, 80 percent of the respondents planned to purchase Blu-ray Disc movies for use on the PlayStation 3. And over 75 percent planned to use Blu-ray Disc as a primary movie player.

By extrapolating from those numbers and Sony's assertion that it shipped 1 million PS3 consoles by the end of 2006, the BDA came up with some intriguing projections. If you follow those numbers through-80 percent of 1 million-it equals an installed base of 800,000 Blu-ray Disc players, just based on the PlayStation 3 alone.

With numbers like that, notes the Blu-ray Disc Association's Andy Parsons, "Blu-ray Disc represents the safe buy. It's not going to go away any time soon."

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