We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Why is Microsoft 37 times better than Apple?

Global brand survey reckons so

According to the latest global brand survey, Microsoft is at number two – while Google is far off at 24, and Apple sits way back in 39th place.

The BusinessWeek/Interbrand Best Global Brands survey suggests a huge gap between these sometimes bitter rivals, but on what grounds is this brand image based? McDonalds, for God's sake, is at number 9. Marlboro at 12. Is a general negative public perception better than Apple's cutting-edge coolness or Google's nice 'n' friendly factor?

If so, maybe Hezbollah should be a top brand, too...

Levi's rests at number 100. Are these brands really more noticeable: Nivea (99), ING (85), Hennessy (83), Danone (67), Accenture (49), Novartis (43)?

You can read the full list here.

IDG UK Sites

The 30 best TV shows on Netflix UK: Our pick of the best programmes you can watch right now

IDG UK Sites

Nostalgia time: Top 10 best selling mobile phones in history

IDG UK Sites

VFX Emmy: Game of Thrones work garners gong for Rodeo FX

IDG UK Sites

Apple 13-inch MacBook Pro with Retina review (2.6GHz, 128GB, mid-2014)