It's official: the UK is now so tech savvy that practically anything non-digital (except cars, chocolate and sexy knickers) is un-cool.

Compiled by Superbrands the list of the UK's Top 20 cool things includes three Apple things (Apple itself, the iPod and iTunes), online shops such as Amazon and eBay, Google (of course), YouTube, Nintendo and PlayStation.

TOP 20 'COOL BRANDS'

1. Aston Martin

2. iPod

3. YouTube

4. Bang and Olufsen

5. Google

6. PlayStation

7. Apple

8. Agent Provocateur ("ladies knickers")

9. Nintendo

10. Virgin Atlantic

11. Ferrari

12. Ducati

13. eBay

14. Rolex

15. Tate Modern

16. Prada

17. Lamborghini

18. Green & Black's

19. iTunes

20. Amazon

Let me be the first to predict that next year Wii is cooler than ladies knickers.