We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message

Apple cooler than ladies knickers

Superbrand poll puts iPod at number 2

It's official: the UK is now so tech savvy that practically anything non-digital (except cars, chocolate and sexy knickers) is un-cool.

Compiled by Superbrands the list of the UK's Top 20 cool things includes three Apple things (Apple itself, the iPod and iTunes), online shops such as Amazon and eBay, Google (of course), YouTube, Nintendo and PlayStation.

TOP 20 'COOL BRANDS'

1. Aston Martin

2. iPod

3. YouTube

4. Bang and Olufsen

5. Google

6. PlayStation

7. Apple

8. Agent Provocateur ("ladies knickers")

9. Nintendo

10. Virgin Atlantic

11. Ferrari

12. Ducati

13. eBay

14. Rolex

15. Tate Modern

16. Prada

17. Lamborghini

18. Green & Black's

19. iTunes

20. Amazon

Let me be the first to predict that next year Wii is cooler than ladies knickers.

IDG UK Sites

Apple WWDC 2015 rumours: iOS 9, OS X 10.11, Apple TV & more

IDG UK Sites

Why I think the Apple Watch sucks and you'd be mad to buy it

IDG UK Sites

Kung Fury VFX behind-the-scenes: how Fido blew up everything for this year's most over-the-top film

IDG UK Sites

What will Apple launch at WWDC 2015, with one week to go? Apple TV, Macs, Beats Music, iOS 9, OS X 1......