It's official: the UK is now so tech savvy that practically anything non-digital (except cars, chocolate and sexy knickers) is un-cool.
Compiled by Superbrands the list of the UK's Top 20 cool things includes three Apple things (Apple itself, the iPod and iTunes), online shops such as Amazon and eBay, Google (of course), YouTube, Nintendo and PlayStation.
TOP 20 'COOL BRANDS'
1. Aston Martin
4. Bang and Olufsen
8. Agent Provocateur ("ladies knickers")
10. Virgin Atlantic
15. Tate Modern
18. Green & Black's
Let me be the first to predict that next year Wii is cooler than ladies knickers.