Entices customer to queue with deals, food and entertainment
Currys and PC World have announced they will open at midnight this Friday for the launch of Windows 8.
In an attempt to gain Apple-like queues, the retail will be opening the doors of its Tottenham Court Road store at 00:01 on 26 October to launch Windows 8. Customers who brave the cold will get deals on Windows 8 products as well as cups of tea, coffee and doughnuts and sausage rolls. See also: Windows 8 price in the UK.
Ben Lovett, spokesperson for Currys and PC World, said: "With such fantastic launch offers from HP, the team at our Currys & PC World store on Tottenham Court Road is anticipating a long queue outside the store throughout Thursday evening in the run up to the 00:01 opening on Friday 26th October."
While outside queuing, consumers will be able to try out Windows 8 on a 60in touchscreen installed into the store window. The first 300 customers of an HP Windows 8 product will get a free pair of Beats Solo headphones and entered into a competition to see No Doubt in Paris.
See also: Microsoft Surface 32GB sold out.
Currys and PC World has partnered with HP and will be offering Windows 8 deals for one night only. Laptops will be discounted by up to £400 including the HP DV7. Other HP devices with discounts include the Pavilion G6 E2, Envy A6 and Envy M6.
Event partner HP has flown in renowned US magician and host of TV show Supernaturalist Daniel White to entertain and dazzle the queue with a specially designed array of computer related magic tricks, said Currys and PC World.