Call them the Noughties (‘00s) if you will but the decade now passing into history has had its fair share of industry/culture/commerce-shaking products and technologies.

PC Advisor editors and expert contributors, with reader feedback from's 300,000 registered users, have nominated ten products, technologies, people and companies that have defined the decade 2000-2009 and will still hold influence over the next.

See all nominations for the PC Advisor Awards 2010

The Product Of The Decade

The Product Of The Decade had to be something so influential that it shook up not just its product category but everything around it - and the winner, Apple's iPod, did that and more.


Product of the decade Apple iPod

Apple iPod

With its software sidekick Apple iTunes the iPod not only dominated its MP3 player product category but changed the entire music industry, and went on (with its voice spin-off iPhone) to do the same to telecommunications, software, movies and portable computing in general. Released in 2001 the iPod almost single-handedly transformed us from people who kept their music collections at home into an army of iPod users who carried all their music around in their pockets. Music downloads slowly but surely knocked the CD off its perch and caused the destruction of record shops and their staff who'd look down their noses as you asked for the latest chart hits. For that alone, we should celebrate the iPod.

Apple iPod reviews

Asus Eee PC

Nominees for Product Of The Decade included 2007's Asus Eee PC, the pioneering little laptop that heralded the phenomenally successful netbook category - spinning off from the One Laptop per Child initiative. The Three Es stand for "Easy to learn, Easy to work, Easy to play".

All Netbook reviews

RiM BlackBerry

Research in Motion's 2002 BlackBerry smartphone was the first real push-email mobile phone. Still going strong today the BlackBerry platform is fighting Apple's iPhone in the competitive smartphone market but is still regarded as the premier email phone.

Why BlackBerry? A branding consultant thought the buttons looked like the tiny seeds in a strawberry. But a linguist at the firm thought 'Strawberry' sounded too slow.

Nintendo Wii

Another hardware device that changed its industry was the Nintendo Wii which, with its motion detector, has greatly broadened the whole game console sector - based on player interaction.

Nintendo Wii

Nintendo's spelling of '"Wii' with two lower-case 'i' characters is meant to resemble two people standing side by side, representing players gathering together.

Check out PC Advisor's virtual BlackBerry

PC Advisor editors and expert contributors, with reader feedback from's 300,000 registered users, have nominated ten products, technologies, people and companies that have defined the decade 2000-2009 and will still hold influence over the next.


The last hardware nominee for Product Of The Decade is 2001's Sky+ digital satellite receiver/decoder and personal video recorder (PVR). Though not the first device of its kind - and less well known than the Tivo abroad - its ubiquity in the UK market made it an industry changer, allied with leading satellite broadcaster Sky. It defines the PVR category in the UK, with most such devices referred to as Sky+ whatever the make. Remote functionality via mobile phone and even its own iPhone app have added to its popularity.

Digital World home entertainment news and reviews

BBC iPlayer

The BBC iPlayer (2008) streaming internet television service is another industry leader that defines its category. So successful has iPlayer been that UK ISPs have complained about the additional bandwidth the service requires.

iPlayer now accounts for around five percent of all UK traffic. By the start of this year over 180 million programmes had been watched on iPlayer since its release.

Google Search

Google Search has of course been one of the defining products of the decade, quickly quashing entrenched opposition and becoming a byword for all internet search. is the most-visited website in the world, and has a series of localised websites as well. Although now over ten years old Google Search is constantly revised and the secrets of its search algorithms are as arcane as the plot of any Dan Brown novel. Unlike Dan Brown novels, however, it doesn't take itself too seriously, with its regular funny little Google Doodle logo transformations.

Microsoft Windows XP

Although PC Advisor's Product Of The Year (2009) is Windows 7, one of our nominees for Product Of The Decade is Microsoft Windows XP. The name 'XP' is short for 'eXPerience'. Although disliked on its launch in 2001 it hit maturity on the release of its Service Pack 2 in 2004. But its real defining period of exultation came in 2007 when its successor Windows Vista was launched to an avalanche of negative criticism.


Skype was the voice-over-the-internet service that promised so much on its release in 2003. Since then, while it hasn't destroyed traditional telecommunications as was originally envisioned, it has transformed videotelephony for millions of consumers and businesses. Its name comes from the project's original title of 'Sky peer-to-peer'.


Wikipedia is another product launched this decade that has changed the way we all access and search for information. Launched in 2001 by Larry Sanger and Jimmy Wales Wikipedia passed the 2 million-article mark on September 9, 2007, making it the largest encyclopedia ever assembled, eclipsing even the Yongle Encyclopedia (1407), which had held the record for exactly 600 years [source: Wikipedia].

The PC Advisor Awards 2010 are sponsored by HP, AMD and PC Tools

PC Advisor's Technology Of The Decade

PC Advisor's Company Of The Decade

PC Advisor's Person Of The Decade