DSG International, the company which owns PC World and Currys, is to open a number of Currys megastores in a bid to rival US chain Best Buy, which is heading to the UK this year.

The first of five stores planned so far will be located on a 55,000 square foot site in Birmingham. Best Buy has yet to reveal the locations of their UK stores.

DSG International chief executive John Browett told The Observer he plans to launch a "charm offensive" on the city by giving analysts and investors a tour of the site.

In May last year DSG International closed 77 branches of Currys and revamped the remaining 100 stores to focus on laptops and gadgets rather than home appliances.

See also: PC World owner's 10 percent sales slump