William Hill has grown its revenues as it continues to expand its online betting portfolio and mobile presence.
The British gambling firm announced net revenue growth of 12 percent across its online and high street business in 2012, compared to the previous year, as operating profits grew 20 percent to £330 million.
Growth in revenues and profits were buoyed by an increase in its online business revenues, which were up 27 percent during 2012. This amounted to the third consecutive year the company has recorded over 20 percent growth in its online business, with operating profits up a third to £145 million.
Smartphones and tablets also played a role in increased revenue generation, with the launch of the Sportsbook iPad app in December helping to grow mobile Sportsbook revenues by 260 percent compared to the previous year. In the final week of 2012, revenues from mobile platforms reached a record breaking total of £20 million.
William Hill is also looking to expand its online presence further in the coming months, with a bid to take over its rival online gambling software company Sportingbet. The deal is expected to go through in early 2013, chief executive Ralph Topping said.
Revenues from its Playtech Casino and Vegas Casino online gaming platforms also saw solid double digit revenue growth in 2012, rising 14 percent.
Before its partnership with Playtech in 2008 William Hill reported problems with a legacy in-house betting platform, making it difficult for the company to match its competitors online. William Hill is now looking to buyout Playtech from their joint online venture.
"It was a pleasing end to an important year for William Hill, a year in which we have made substantial strategic progress," Topping said. "With both the acquisition of Sportingbet's online business in Australia and the current Playtech call option process expected to conclude during early 2013, the Group continues to enhance its already strong platform for the continued development of the business."
Sportingbet recently told Computerworld UK about its decision to use software from UK SME Logscape for data analysis to support live events, rather than popular analytics platform Hadoop.