Independent Australian SMB IT association, SMBiT Professionals, has announced its 2012 sponsorship vendors.
The gold sponsors were Fujitsu and Trusted Cloud.
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Storagecraft, Trend Micro, Pacnet, Autotask, MyNetFone, and Cyberoam are the silver sponsors while VMvault, Western Digital, Bluechip Infotech, Sophos, Anyware and Finance and Insurance Brokers Australia were named the bronze sponsors.
According to SMBiT Professionals national board chairman, Dean Calvert, the announcement marks the beginning of a new era for the SMB market and the channel.
"We estimate there are around 8000 resellers in the Australian market and announcing these sponsorships is just the beginning of a growing business partnership between SMBiT Professionals and the IT vendors in Australia who understand the significance of the SMB market," he said.
Vendors say their sponsorship of SMBiT aligns with their recognition of the importance of the SMB market.
"The SMB market is a priority for us as we continue to grow our channel business. Selecting the right partners within the SMB space to ensure deployments are properly managed and understanding the evolving requirements of the SMB IT Service provider are critical to our long term success," Fujitsu channel manager, Daniel Campbell, said.
Campbell claimed that the company's engagement with SMBit Professionals, and its broad base of members in the SMB market, will help it achieve its objectives.
Other vendors mentioned mutual benefits of the sponsorship relationship.
"Fundamentally Trusted Cloud wants to engage with the SMB market and partnering with a forum like SMBiT Professionals give us the ability to take our message to hundreds of resellers," Trusted Cloud channel sales manager, Timothy Strachan, said.
Calvert also claimed that he is anticipating the growth of SMBiT Professionals in the coming months.
"Currently five chapters make up SMBiT Professionals: in Melbourne, Sydney, Brisbane, Adelaide, and Perth. We anticipate there will be more chapters to come,' he added.