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Digital magazine distributor Zinio up for sale

World's largest digital bookstore and newwstand reported to be seeking offers between $50-$100 million

Zinio, a leading distributor of digital magazines has announced that it is up for sale.

The company enables magazines to distribute electronic versions of their publications on iOS and other platforms.

Zinio has had considerable success since the iPad launched, and is currently the world's largest newsstand and bookstare. It also enables customers to read publications on Android and BlackBerry devices, as well as on computers.

But it is seen to be facing increased pressure from custom-built magazine Apps that can be distributed via Apple's App Store and are promoted and stored with Apple's Newwstand service. Newsstand also enables customers to purchase digital editions with an iTunes account, rather than signing up for a separate Zinio account.

Most Zinio editions are based upon flat replicas of the printed page, although interactive features such as video and audio can be inserted into Zinio editions. Custom-built apps, however, distributed via Newsstand can contain whatever interactive features the developer's implement. Macworld itself has both Zinio distribution and App Store Newsstand distribution of its products.

See also: Macworld and iPad & iPhone user enter Apple Newsstands top 50

Zinio has a healthy stable on publications, however, including Harvard Business Review, The Economist, Playboy, Elle, Cosmpolitan, alongside IDG's Macworld, PC Advisor, and iPad & iPhone User.

See also: The top 10 magazines to read on your iPad

Last year, Richard Maggiotto, Zinio's CEO told PaidContent that Apple's Newsstand hadn't affected the company: "If you measure by revenue, it hasn't had any impact. In fact it's gone up. We've remained number one in 76 countries in the news category".

According to Adweek, Zinio is looking for between $50 million to $100 million and has hired Montgomery and Co. to handle the sale.

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