We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Baidu's Q4 profit rockets 77 percent

The Chinese search firm also grew its revenue significantly on increased marketing deals

Baidu's fourth-quarter profit increased 77 percent from a year earlier as its online marketing customers nearly doubled, the Chinese search giant said.

Baidu's profit reached 2.05 billion yuan (US$326.3 million), up from 1.16 billion yuan in the same quarter last year. Its revenue was up by 82.5 percent year over year, to 4.474 billion yuan (US$710.9 million). The results were announced early Friday in China, late Thursday in the U.S.

Baidu dominates search in China with about 80 percent of the market, far ahead of Google and other rivals, according to analytics website CNZZ.com. Baidu's active online marketing customers reached 311,000 in the fourth quarter, up 82.3 percent year over year, the company said.

The strong financial results come after Baidu launched a new, customizable landing page at Baidu.com where users can personalize what they see.

Baidu also partnered with Dell recently to sell a new smartphone in China. The Dell Streak Pro D43 comes installed with Baidu Yi, a Linux-based mobile platform that lets users run Android apps but also connect easily to Baidu's Internet services.

For the first quarter this year, Baidu projects its revenue will increase by 72 percent to 78 percent year over year.


IDG UK Sites

5 reasons not to wait for the Apple Watch: Why you shouldn't buy the iWatch

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

How Emotional Debt is damaging digital design

IDG UK Sites

How to update your iPhone or iPad to iOS 8: including how to install iOS 8 if you don't have room