These buzzwords are overused and abused
As technology moves forward, the English language sometimes takes a step backward. You can thank public relations professionals, CEOs and technology journalists for that. Whether grammatically incorrect or simply annoying, here's our list of 23 overused tech buzzwords that are painful to hear.
13. When people say 'form factor', what they mean to say is dimensions or (even more simply) shape. The extra word isn't impressing anybody.
14. Sometimes we kind of wish people who say 'bleeding edge' would end up on one.
15. We'd pay money just to see a new tech gadget that actually incorporated 'bells and whistles'.
16. When talking about the cost of something, there's no need to say 'price point'. It's like calling tuna, 'tuna fish'.
17. 'Prosumer' as a marketing term for high-end products, means very close to nothing. What, exactly, is a professional consumer?
18. The next time someone says 'gimme your digits', we'll try to resist handing over a bag of fingers.
19. 'Future-proof'? Who are we fooling? Nothing is built to last more than two years.
20. There was probably a time in history when the phrase 'eye candy' sounded vaguely edgy, maybe back when Miami Vice regularly featured nose candy busts. As for 'ear candy' - yuck!
21. Not sure whether someone is sold on your business idea? Just insist that it will 'monetise', and your funding is in the bag. Better yet, use 'monetisation' to 'incent' your audience to recognise the lurking 'value proposition'. Or be like the little red hen and 'productise' your idea with a little 'architecting' of your own.
22. Acts of nature - such as an earthquake or a visit from an in-law - are disruptive. Calling a new technology 'disruptive' gives it far too much credit.
23.' Synergy' describes the combined action of two elements working together in a mutually beneficial way. We just think it's one of those feel-good things CEOs like to say to draw your attention away from what's going on behind the scenes.
See also: How to: Explaining 8 stupid IT buzzwords
- These buzzwords are overused and abused
- Form factor and bells and whistles