We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,108 News Articles

Apple tops Customer Satisfaction Index report

US customers give Apple thumbs up

Apple has been given a huge endorsement by customers surveyed for the American Customer Satisfaction Index (ACSI).

Are you happy with your Mac or iPad? Join the club - and by that, I mean those customers surveyed by the American Customer Satisfaction Index (ACSI), which gave Apple a score of 86 out of 100 in this year's review, giving the company its highest score to date.

Apple, which is judged within the computer category, has consistently ranked the highest of any hardware manufacturer surveyed for the last seven years. This year saw the company jump two points to its all-time highest score--which also happens to be the new ACSI industry-high for computer electronics--and puts a nine-point gap between Apple and its nearest competitors (Dell, Acer, and HP, all tied at 77). The overall satisfaction score for personal computers hit an industry high, too, climbing four points to 78.

According to a report from Jon Fortt at CNBC, Apple's success this year can be partially attributed to the iPad. Fortt spoke with ACSI managing director David VanAmbug, who told him that, unlike the iPod and iPhone--which have never been incorporated into the survey because the devices lacked a definable category - the iPad was being actively tracked for this year's survey, and made enough of a positive contribution to bring up Apple's overall numbers.

According to Fortt's report, the iPad is "the highest-scoring product Apple has, and therefore the highest-scoring product ACSI has ever tracked." However, a representative told Macworld.com that ACSI did not actually break out individual scores per product, rather accounting for iPad owners under the same umbrella as MacBook and iMac owners, all of whom count towards Apple's total satisfaction.


IDG UK Sites

Windows 9 release date, price, features: Microsoft teases new OS ahead of 30 September unveiling

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

September 2014 creative trends: 5 things you must see

IDG UK Sites

What to expect from Apple in autumn/winter 2014: iPhone 6, iPhone Air, iWatch, iPad 6, new Apple...