We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google buys UK search engine startup

Plink identifies art & enables users to buy prints

Google has acquired a two-person UK startup called Plink that scored a hit with a mobile phone application that identifies artworks and enables users to buy a print.

Plink, based in Oxford, was founded by Mark Cummins and James Philbin, who will now both work for Google. The technology comes from their doctorate degree research in the mobile robotics and visual geometry groups at the University of Oxford's department of engineering science.

Their mobile application, called PlinkArt, hit 50,000 users within four weeks. It gives users information about an artwork, let users share it with friends and allow people to order a print.

The application, which only works on the Google Android operating system, will still be available but not updated. Cummins and Philbin will now work on Google Goggles, a project that lets users search Google by submitting photographs from mobile phones.

"Google has already shown that it's serious about investing in this space with Google Goggles, and for the Plink team the opportunity to take our algorithms to Google-scale was just too exciting to pass up," according to Plink's blog.

The acquisition price was not disclosed.


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model