The end of the first decade of the 21st Century marks a great time to take stock of a monumental decade in technology. Here are PC Advisor's companies of the decade: there can be only one winner.
The company of the decade: nominees
If Google, Amazon and Apple are marquee household names, Arm Holdings is the company that changed your decade the most: without you knowing about it. And it's a UK firm, based in Cambridge with design centres all over the world.
Why is ARM important? It is far from the biggest company on our list, turning over only a fraction of the revenue commanded by other companies on our list. And as a research and design business, ARM doesn't actually make anything.
But ARM designs the CPUs that power the mobile technology revolution. The company has mastered the art of inventing chips that require very little power to operate. As a consequence it has become the processor maker of choice for mobile phones, personal internet devices, portable games consoles, GPS satnavs, cameras and just about any gadget you can think of that requires portability from limited power.
Dell embodies the trials and tribulations of computer manufacturers in this decade. For a time it was the largest PC maker on the planet, but it has endured falling sales and profits, as well as its fair share of boardroom uncertainty.
So why is Dell one of PC Advisor's companies of the decade?
In the noughties Dell started making displays and printers, partnered with AMD and purchased the Alienware gaming PC brand. It's built plants around the world, and launched consumer PC ranges and Linux laptops. the decade also saw the return of Michael Dell to the position of CEO.
Above all, Dell deserves a nomination for surviving and prospering during the most tempestuous decade in computer manufacturing history. It's still here, and it will be around for a long time yet.
NEXT PAGE: eBay and HP >>
See also: PC Advisor's Person of the Decade