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Microsoft topples Google as no.1 Superbrand

Eleven tech firms in UK top 100

Microsoft has leapfrogged Google to become the UK's strongest brand, according to the 2009 Superbrands report.

The results of the annual survey, based on interviews with hundreds of experts and over 2,000 consumers, place Microsoft in first place, while Google has dropped from top spot to number three. Watch brand Rolex takes second place in the Superbrands top 500.

Other top performing technology brands include Apple (9), Nintendo (20), Sony (22), Nokia (59), IBM (61), HP (71), Intel (98) and BT (99).

Stephen Cheliotis, chief executive of the Centre for Brand Analysis, which carried out the survey, said: "This year's survey reaffirms some of the downturn's winners and losers. The results, as always, return some surprises, with this year's notable high achiever being Encyclopaedia Britannica."

The encyclopedia is tenth in the 2009 rankings.

But the companies which showed the biggest year-on-year improvement were fast-food brands. McDonald's surged 227 places, Burger King is up 189 places, KFC by 164 and Domino's Pizza by 144 places.

Superbrands 2009TOP 10 SUPERBRANDS 2009/10
1.Microsoft
2.Rolex
3.Google
4.British Airways
5.BBC
6.Mercedes-Benz
7.Coca-Cola
8.Lego
9.Apple
10.Encyclopaedia Britannica


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