Independent audits have proved that this year's CES was the world's largest consumer technology tradeshow and North America's largest tradeshow of any kind.
The audit, performed by VERIS, confirmed that the 2009 International CES drew 113,085 industry professionals during the tradeshow's four-day run in Las Vegas, January 8-11.
2,700 worldwide companies, including 300 new exhibitors, unveiled an estimated 20,000 new technology products across 1.7 million net square feet of exhibit space on the CES show floor. More than 140 countries were represented by 22,000 international attendees. The largest contingents of attendees from outside the United States came from the following countries: Canada, Japan, Korea, Mexico, United Kingdom, China, France, Taiwan, Germany, Hong Kong, Australia, Israel and Sweden.
Major name companies in the audio, accessories, broadcasting, cable, content, digital imaging, electronic gaming, emerging technology, home networking, home theater, mobile electronics, video and wireless industries continue to use CES as the catalyst for new technologies. More than 4,500 attendees represented companies with more than $500 million in total annual sales.
The audit also confirms that CES attracts business leaders from diverse areas including entertainment, retail, education, engineering and venture capital industries. This year, more than 12,000 buyers, 6,000 manufacturers and 2,800 engineers came to CES along with more than 6,000 attendees from the software development/publishing, content development and entertainment industries.
Each year, influential media and analysts attend the show to report on the latest products and trends in the consumer technology realm. The 2009 CES drew more than 4,500 media and 1,500 financial and market analysts.
The 2010 International CES is scheduled for January 7-10 in Las Vegas.
"This audit report confirms that the 2009 International CES succeeded, despite an economic downturn, in attracting top executives, retail buyers, content providers, entertainment executives, venture capitalists, engineers, government officials and media from around the globe," said Gary Shapiro, president and CEO, Consumer Electronics Association (CEA), producer of CES.
VERIS is certified by the Exhibition and Event Industry Audit Commission to perform audits. The VERIS audit differentiates the International CES from other industry tradeshows in that each CES attendee is only counted once, and only sold exhibit space is used to calculate show size, versus other events that include complimentary and bartered space and show usage space such as registration areas.