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Apple to buy Electronic Arts?

New acquisition rumours emerge

Apple may have their sights set on Electronic Arts (EA), rather than Twitter, according to The Street, a NY Wall Street news site.

Edge Magazine also added more evidence to Apple's growing gaming itch as a recent follow-up article notes a few more additions to Apple's corporate offices: Richard Taversham, Xbox Europe's (former) senior director of business, Bob Drebin, "the creator of the Nintendo GameCube's graphics processor" and Mark Papermaster, an IBM chip designer, "also recently joined Apple as head of its iPod business".

Of course, it's no surprise that Apple is snapping up gaming industry executives, with the iPhone making huge waves in mobile gaming and several new applications arriving every day. However, in a recent interview with Gamasutra, Wedbush Morgan analyst Michael Pachter called the news "retarded" and stated that he didn't "want to start a rumour".

"Apple could buy Warner Music for around $3 billion, and control 20 percent of all recorded music," he says. "That makes more sense to their current business model than buying EA for more than twice that, doesn't it?"

"I don't want to start a rumour, but want to point out that Apple doesn't own any entertainment content," adds the analyst, "so I don't know why they would feel compelled to enter a new business unrelated to their current product slate."


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